719 Salon and Day Spa wanted a
series of postcard designs that matched their high style image while being able to be printed at a low cost on their own inkjet printers in-house.
The designs were distributed by salon employees on Friday and Saturday nights outside of Colorado Springs nightclubs, specifically targeting the targeted demographic: 20-something fashion-conscious
women with disposable income.
719 Day Spa and Salon - Poster 1
719 Day Spa and Salon - Poster 2
